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Internet Branding Is Key To Today’s Marketing
Internet Branding may still be in its infancy, with social media attracting most of the attention and buzz. But its an integral part of the online brand building process, and only one aspect to a...
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Online Branding Strategies
For many companies, creating a strong brand resides near the top of marketing objectives. A strong brand can raise awareness, build consumer relations, increase sales, and differentiate itself from...
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Managing Your Personal Brand
Whether you’re aware of it or not, personal branding is something you do every single day. At home, at the workplace, and every interaction you have with someone creates a perception about you as an...
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Snake Oil and the Kool Aid
There’s an interesting article at BusinessWeek that talks about the self-proclaimed experts of Social Media. I’ve felt similar sentiments on occassion, and while I believe that social media is an...
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Social Media – Not For Everyone
A sample of social media failures from around the web. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an employee at the automaker’s social media agency...
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Conversational Marketing
If you think no one is listening, you might be surprised. As companies experience increases in public scrutiny (thanks to social media) there is more at stake to protect their brand. This is more than...
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Marketing Disruptions and Innovation
Marketing has talked about using SWOTs to find that USP (unique selling proposition) for years, but change to the process is at work, and its called disruption. Disruption Marketing is about creating...
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Digital Media
America’s fastest growing companies had one thing in common – digital media. It comes as no surprise that Facebook sits at the top, or that New York was the leading metro.
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Humanizing Digital Brand Perception
There’s a lot of noise out there, struggling for your attention. Companies compete on a number of measures like quality, price, selection and similar. It’s more mandatory than strategic to try and...
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Social Media – Vancouver Earthquake
While sitting in our apartment in Vancouver, we felt a swaying motion. It was hard to ignore the plants and vertical blinds moving. Realizing it’s an earthquake, I checked Google News for any info....
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Who Am I Dealing With?
This is a question asked subconsciously by most customers before they’ll commit. There’s a lot to be said about what others say about you. The consensus can can determine your fate. Let’s assume your...
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Strategy vs Quick Wins
There’s something to be said for quick wins, but without strategy for the long term, it comes at a price. Developing an online business around instant results is the short sighted approach of many...
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Social vs Influence
Social doesn’t convert, at least not like blogs is what a new report says. In the latest findings of Technorati’s 2013 Digital Influence Report, it discusses how “consumers are turning to blogs when...
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Internet Marketing Roots
Many companies measure the success of online advertising or social media simply by the increase in web traffic versus their usual traffic volume. Defining your goals is the ideal place to start for...
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SEO for E-Commerce – Structure, Architecture, Strategy
Organic search is still the prime real estate in terms of the available online channels for demand generation. For many, competition is fierce, with online retailers always looking for ways to...
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Digital Branding and Online Reputation
Considering most of us go to the web when it comes to product research, or for a company, it’s surprising how managing these results are often overlooked. Digital branding has become an after thought...
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